All businesses experience pain: problems or issues that are affecting the health of the organization. Often these problems are fairly easy to recognize, but if you can’t or won’t identify the underlying causes and impact, the pain will remain in place.
To fully resolve your pain, you have to attack it with a three-part plan.
- Identify the pain problem. This is what the problem is on the surface. It could be operational issues affecting the profit margin, the sales team not winning enough new business and/or you, the owner, not having a clear strategy and tactical plan in place.
- Explore the factors contributing to the problem. To do this, you must fully define the problem by answering a series of very specific questions. You need to understand how long the current issue or issues have existed and what actions, if any, have been taken before to address it. Now is also the time to come clean and admit if you’ve just plain given up on solving certain problems.
- Define how the problem is impacting the business. This last step is to establish how critical the pain problem is. You should take account of the impact on the business from a financial and operational perspective. Finally, don’t forget to evaluate the personal impact on you as the business owner.
Only after following this process can we fully understand and identify solutions to your specific business pain. Let me know if you’d like to start curing your pain today!